Importance of Strong Aesthetics in Digital Ads

A powerful look and feel has become paramount to creating strong digital advertisements. Let’s face it, when advertising on platforms like Craigslist, a lack of captivating creative or SEO-directed copy can be the difference between a discoverable ad that stands out and one that gets lost in the shuffle.

However, incorporating eye-catching visuals into your ads can be easier said than done – especially if you don’t code in HTML. With that in mind, we’ve laid out a few ways that you can leverage RocketPost’s creative and template-driven features to make your ads truly stand out above the rest.

  1. Think Beyond Imagery – For quite some time, we’ve considered ‘creative’ as still images, but RocketPost allows you to up your design game. With assets like GIFs, video image link-outs, and custom graphics, you can really display what sets you apart in a user-friendly showcase. As a bonus, you can save these designs in a template format and easily repurpose them in a number of different ads! Read more.
  2. Use Pizzazz and Substance – Make sure your ad contains captivating visuals, but the messaging you’ll use is equally important. Creative is only meant to draw focus to your copy. The messaging within is where you really make your pitch, and hopefully, your sell to a potential new hire.
  3. If It Ain’t Broke, Don’t Fix It – If you’ve tried something that worked well in one market, it may work well in another market, too. This won’t always be the case, but a proven track record is a great head start on any new campaign. See our article on RocketPost data analytics here.
  4. Paint Users a Picture – Use imagery that allows your users to envision themselves in a satisfying role (ex. A stylist smiling rather than just a logo). A video that shows users what a day in the life at the company entails is an awesome way to showcase your company culture, and can enable them to picture themselves in new shoes!
  5. Try Infographics – A picture is worth a thousand words, but sometimes, it’s about saying less with more. Infographics are a great way to get your key value props across in an easy to read and understand format. Here’s an example of an article leading in with an infographic.
  6. High Res Photos – Whether you’re tech savvy or foreign to the newest gadgets, nothing says I’m unaware of my company’s appearance like a blurry, low-resolution picture. Make sure your photos show that you’re a brand that cares about its image. This may seem minor, but your ad will be the first time many prospects see your message—you want it to reflect a clean and buttoned up organization.