Optimizing Ad Content for Craigslist with RocketPost

Uploading ads on Craigslist can seem daunting, especially for new users. No matter your experience with Craigslist, we’ve collected some of the best tips that generate the best leads. With the help of RocketPost and these tips, you’ll be posting like a pro in no time!  

Job Titles

The title is the first thing a candidate is presented with when searching Craigslist. Advertising honestly and highlighting the most desireable details of the position is key to finding the best candidates. Being catchy, flashy, or funny may result in a lot of impressions, but a title that is clear, to the point, and includes a unique selling point (e.g. “Excellent Pay”, “$1500 Sign-On Bonus”) will get you more clicks and higher quality leads.


Adding keywords at the bottom of your ad is common practice on Craigslist, and for good reason. Including synonyms or related words to your post will improve the chances that your ad will show up in more relevant searches. RocketPost’s HTML editor makes it easy for you to add these keywords discreetly at the bottom of the post. This allows you to create a visually appealing post that won’t distract job seekers from the main content in your job description.

Company Culture

Aside from the job description and requirements, it may be helpful to include what candidates can expect if they are hired. Add items candidates will be excited about like perks, benefits, and potential opportunities. You can also highlight things about your company culture such as core values, annual outings, “best places to work” distinctions, or anything else that makes your team stand out.

Add Images

Ads with images have higher engagement rates on Craigslist, so using high quality images is vital to building your brand image. Stock images are acceptable; however, images of employees, impressive facilities, or equipment better demonstrates your company’s culture. Additionally, adding company branding to your photos creates a professional look. Because some industries also have a greater amount of candidates applying via mobile devices, it’s vital to make sure images are optimized for mobile devices. The maximum width for Craigslist’s mobile optimized images is 400px.

The RocketPost Advantage 

RocketPost will help you take control of your campaigns through intuitive navigation, comprehensive data, and in-depth scheduling features. With RocketPost, you can design, edit, and save templates across a variety of ad campaigns to captivate your audience with custom visuals that go beyond. 

Schedule a free RocketPost demo and discover the power of automated posting!